Be Your Own Hero leverages incredible racing role models, like Loni Unser and Ashley Freiberg, to highlight the near limitless potential for youth to achieve in motorsports.
This program offers corporate sponsorship opportunities, hosts track day activations for youth and supports our Race Forward program drivers to help realize their racing dreams.
Loni's love for competition comes naturally , as her family name is synonymous with racing glory. From an early age, she raced just about anything she could get her hands on - skis, mountain bikes, dirt bikes, and now, her ultimate goal, professional race cars.
In her first season with Kellymoss in 2024, she posted an impressive 5 podiums and finished third in her class - a big achievement for a driver new to single-make Porsche racing.
Prior to Kellymoss, her resume includes three seasons in the WRL, including her first win in 2018, two MX-5 cup events and numerous appearances in endurance and spec Miata races.
Loni also has an impressive media resume has been featured on: Jay Leno's Garage, MotorTrend TV, ESPN, Sports Illustrated, Porsche, and Autoweek, just to name a few.
Ashley is a seasoned competitor with diverse driving experience. A podium regular and 2023 Porsche Sprint Challenge Championship winner, she’s worked through karting to open wheel racing to sportscar racing, even dipping her toe in endurance racing.
Following a solid performance in the Porsche Sprint Challenge series in 2024, Ashley moves up to Porsche Carrera Cup North America in 2025, the highest tier of Porsche single-make racing.
As impressive as her long list of accomplishments like her MAVTV documentary series, In the Machine, and wins in series like Indy Lights, Star Mazda Championship and IMSA Sportscar Challenge, to name a few, is her “can’t quit, won’t quit” attitude and relentless optimism.
Be Your Own Hero is a compelling program that pairs off-track motorsports education for youth with at-track activations, leveraging our female drivers and their accomplishments to help 'make it real' for kids.
Supporting the program not only provides corporate sponsors insider racing perks and brand awareness benefits, it also meets many charitable giving goals, including community engagement, youth education and increasing opportunities for traditionally under-represented audiences like female drivers.
Sponsors can expect increased brand visibility, exclusive access to select racing events, and the satisfaction of supporting a program that promotes diversity and inclusion in motorsports.
Coming Soon!!
Show your support for diversity in the paddock and promoting the love
of motorsports with our youth by purchasing some incredible
Be Your Own Hero merchandise!
